Social Media Christmas Trends for Boosting Engagement

by McKenzie Taylor

The holiday season is a prime opportunity for brands and creators to engage with their audiences in fun, festive ways. Christmas trends on social media evolve each year, and staying ahead of them can help elevate your online presence. Here are some of the top trends to harness for boosting engagement this Christmas season:

  1. Christmas-Themed Filters & Effects
    Platforms like Instagram and Snapchat continue to offer creative tools for holiday fun, such as Christmas-themed filters, AR effects, and stickers. Brands can create their own custom filters to engage followers and encourage them to share their festive content.
  2. Giveaways and Contests
    Everyone loves a good Christmas giveaway! Running a contest or giveaway is one of the best ways to build excitement and grow your following. For added engagement, make the entry process fun, such as asking followers to tag friends, share their holiday traditions, or post their favorite Christmas memories.
  3. Festive Hashtags
    Hashtags like #ChristmasVibes, #HolidayCheer, and #MerryAndBright bring users together around common themes. Create your own branded holiday hashtag and ask your followers to use it when posting their seasonal content. This helps increase discoverability and creates a sense of community around your brand.
  4. Behind-the-Scenes and Storytelling
    People love seeing the behind-the-scenes magic that happens at Christmas. Share your holiday preparations, team celebrations, or the making of your products. Combine that with heartfelt storytelling—whether it's a touching customer story or a brand tradition—and watch your engagement grow.
  5. Interactive Polls & Quizzes
    Social media platforms make it easy to engage your followers through interactive features like polls and quizzes. Ask fun Christmas-related questions—like “What’s your favorite holiday treat?” or “Which Christmas movie character are you?”—to get your audience talking and participating.

Embrace these Christmas trends to add some holiday cheer to your social media strategy. Whether it’s through fun content, festive giveaways, or creating meaningful connections, the Christmas season is the perfect time to boost engagement and spread some seasonal joy.

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